GHETTO BEATS LAUNCHING FORCE

#ghettobeats #force: Ghetto Beats launches gender equality campaign  

Zürich - Gender equality may not be a right most fashion brands strive for, but women empowerment and equality is definitely a priority for the Ghetto Beats Foundation .

Under the label #FORCE , Ghetto Beats new campaign looks to challenge social issues in Africa first concerning the role of women. The campaign aims to give a wider voice to the social concerns faced by women across Africa, ranging from how they are expected to behave in relationships, to education and equal rights.  The campaign  will be supporting  from leading celebrities and influencers across Africa & America. Now, as Ghetto Beats Foundation takes its campaign globally, the fashion retailer seeks to encourage its consumers support the empowerment of women.

Ghetto Beats  supports gender equality 

The new campaign, which includes a short film that depicts men and women as equal partners, strives to tackle the deep rooted social taboos still prevailed in Africa and other developing markets that see women less than men. As Product Force will be the  largest market for  sport mens|women's wear outside of Africa & America, the Ghetto Beats Foundation choose to focus in pro-profit  initiatives under its Women Empowerment Program in the countries  and targets men in its campaign, persuading them to see women as equal partners while highlighting the need for genuine equality.

We’re proud to be working on direct projects to improve the lives of women in developing countries but, with a major presence in Africa & America, we want to do more," . "This new campaign takes our message of women empowerment directly into one of our biggest global markets, notably for menswear." Promoting gender equality and women's safety is also one of the key elements of LES^SENCE sustainability swiss group. It's Women Empowerment Progam is a long-term project which focuses on supporting and fighting for the empowerment of women worldwide.

In order to support women empowerment in Africa even further, Ghetto Beats is also launched a website where the public can pledge its support for gender equality and share their stories of discrimination they've faced, or others have faced, because of their gender. "Women’s safety and gender equality issue has always been very close to our hearts and we promote them through the FORCE Empowerment Program, a long-term initiative to support women's rights worldwide," xx

"#GhettoBeats #FORCE is not only a call for equal opportunities for women in all walks of life but it also urges men to acknowledge the other half of the continents or rather the world and accept them as equal partners. We will start  the first phase of the campaign and believe the campaign will  touche the lives of many.To see how this works and how we make the change support our Crowdfunding Campaign FORCE.